Shopping the world's largest online wine store is now simple, fun, and informative. We helped transform Wine.com from a basic online wine store into a robust digital award-winning wine platform. Redesigning the website and creating a highly responsive experience that works across all devices was just the beginning. Through user testing and collaboration we refined the whole wine purchasing experience, with a more informative search, a smoother checkout process and robust information. Wine.com now demystifies wine for the novice while enhancing the cellars of the enthusiast. We also created the #1 wine app on the apple store in the process.