Purch Media has grown by acquiring several web-properties, which means each site has it’s own design and branding. They came to us seeking help to help them align the design for their family of tech sites, starting with the homepage for Tom’s Guide and Tom’s Hardware — highly-respected technology sites.
We started with understanding their business and user experience goals — putting together a clear strategy. Next, exploring and defining the content strategy, moving into UX and finally Design. While also updating their overall look and feel of the TG & TH brands — defining updated color, typography, iconography, photography and stylistic guidelines.