San Francisco / Detroit

Our Story

About About

Vega Project was founded in 2000 as a partnership between Jeff Caldwell and Danielle Gutherie with a shared vision to combine their passion for design, customer experience and a dash of SciFi. Today, Vega Project is an independent, full-service creative studio specializing in strategy, brand, user experience and design.

We have developed, refreshed and launched numerous brands, responsive websites, products and integrated campaigns for clients of all sizes. From emerging small businesses and rising tech-startups to established and well-known Fortune 500 companies, we help clients evolve their brands, win shiny awards and solve their most perplexing challenges.

From ideation to implementation, our creative process is collaborative, tactical and iterative. Each project is results-driven and guided by equal parts creativity, mastery of skill and leadership. We strive to maintain the same scrappy, unique point of view and thoughtful intensity we started with — while being nimble and innovative.

Full Project Services

This can range from overseeing and managing all UX, creative, and/or marketing needs for your brand or project — to building our team around your specific need.

Augment Your Team

We join your existing team (or build one for you), in a leadership role — managing and providing executive-level support on strategy, UX, visual design, creative direction, and brand development.

Strategic Consultation

For teams seeking alignment on business and creative strategies, we evaluate and make recommendations as well as provide guidance and expertise on how to best approach your creative problem. This can be achieved through a 1 on 1 evaluation or facilitated working sessions.

Let’s Start Something



San Francisco / Detroit


These are some of the great companies and wonderful people we’ve had the pleasure of working with.

  • Wine.com
  • Pandora
  • Vinfolio
  • Epic!
  • Kiwi Crate
  • MobileIron
  • IronPlanet
  • Tom’s Guide
  • NADAGuides
  • Tom’s Hardware
  • In Transit Detroit
  • Creative Arts Charter
  • Poem Studio
  • MediaShift
  • Experian Auto
  • AutoCheck
  • Swans Island Blankets
  • Genentech
  • Brilliant Earth
  • Z Space
  • WallCandy Arts
  • Johnson & Johnson
  • Levis Strauss & CO
  • Humana
  • CNET
  • Jumpstart Automotive
  • Sana Biomedical
  • Ford
  • General Motors
  • Lincoln
  • SJB Pro Inc.
  • Air & Automotive
  • Probitas Partners
  • Landmark Aviation
  • AMD
  • Yahoo!
  • Kennerly Architecture
  • Banana Republic
  • Grace Foods
  • Know Yourself
  • Irish Immigration Center
  • Yelp
  • SeatMe
  • Insite
  • MOG
  • Shutterfly
  • Hotwire.com
  • Wynne Alex Home
  • United Water/Suez
  • Hamilton Family Center
  • David Hopkins
  • Future Sounds
  • GE
  • ITG